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Behavioural insight interventions, alongside traditional policy measures, offer promising solutions to nudge consumers away from single-use plastic consumption.
This comprehensive Guidance Note shares practical lessons on the application of behavioural insights in four ASEAN countries: Indonesia, the Philippines, Thailand and Viet Nam.
The implementation of innovative approaches to curb plastic consumption in these four pilot countries was driven by the proactive engagement of the educational community with local partners and a strong commitment to continuous learning and adaptability. Lessons and positive outcomes from these pioneering experiences form the foundation for scaling interventions with diverse partners in various settings.
The Practical Toolkit will help guide local governments, businesses, and schools to design and implement their own interventions to reduce plastic consumption.
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