Online Shared Taxi as Substitute for Personal Transport in Indonesian Cities: The Cases of Semarang and Bogor

In many cities, ride-hailing or shared taxi systems have transformed service delivery, spurred new businesses, and changed lifestyles. There is nonetheless limited systematic analysis of the impact of these shared taxi systems on transport decisions and travel patterns. The article aims to fill that void by drawing on new survey data to analyze factors that influenced the adoption of shared taxis in Semarang and Bogor, Indonesia. The article employs an ordered logit model to assess the effect of individual attributes, socio-economic conditions, vehicle ownership, online system evaluations, and public transport preferences on the adoption and use of shared taxis. The results of the data analysis demonstrate that use of the shared taxis differed across cities and modes; ride-hailing correlates with the perceived merits of the shared taxi system as well as the level of service of public transport in the city; and female users tended to avoid shared motorcycle taxis.