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Attempts to change travel behaviour through psychological strategies, instead of regulatory measures or economic incentives, began to be introduced in the 1990s. This policy option focuses on these new programmes and defines "travel awareness initiatives for wise use of automobiles" as programmes which aim to change travel behaviour through strategies including provision of specific information about public transport, travel campaigns, and travel education. Past experiences include the Travel Wise campaign in the United Kingdom (UK), the Headstart programme originated in Hampshire, UK, the Individualised Marketing developed in Europe and applied in Australia, the Travel Blending Programme started in Australia and introduced in the UK, the United States, and Chile, and the Travel Feedback Programme in Japan which was developed based on the Travel Blending Programme. Various measures have been used in these initiatives.
Objectives (what):
- To make people aware of the need for the reduction in car use, and ways in which this could be achieved;
- To change attitudes towards car usage; and
- To change travel behaviour to reduce the use of automobiles.
Expected impacts:
It is expected that travel awareness initiatives will: raise people's awareness and knowledge of the need for a reduction in car use and how to actually do it, change attitudes towards car usage, and change travel behaviour to reduce the use of vehicles. The change in travel behaviour will consequently mitigate air pollution, noise, congestion, and global warming.
Remarks:
APEIS/RISPO Strategic Policy Options (SPOs) Database:
http://www.iges.or.jp/APEIS/RISPO/spo/spo_concepts.html
- English
