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Plastic pollution is a growing challenge in Southeast Asia, where rapid urbanisation and rising consumption are driving sharp increases in plastic waste. While traditional regulations such as plastic bans and information campaigns are important, they often fail to shift deeply ingrained consumption and waste management habits on their own. This new...

Behavioural insight interventions, alongside traditional policy measures, offer promising solutions to nudge consumers away from single-use plastic consumption. This comprehensive Guidance Note shares practical lessons on the application of behavioural insights in four ASEAN countries: Indonesia, the Philippines, Thailand and Viet Nam. The...