User segmentation

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Peer-reviewed Article
In Energy Research & Social Science
Author:
Sho
Hata
Ryo
Tajima
Hide-Fumi
Yokoo
Michael
Lettenmeier
Keisuke
Nansai
Given the urgent need to promote climate-friendly behaviours, the implementation of carbon footprint calculators with actionable recommendations is increasing. This study analysed data from >7000 users of a Japanese carbon footprint calculator to investigate the characteristics and factors affecting voluntary commitment to decarbonisation actions...