Community Behavior Change Strategies for Plastic Waste Reduction: 10 Key Questions

While raising awareness is critical in providing information on the growing plastic crisis and explaining why current behavior needs to change, higher awareness does not always lead to behavior change. This paper aims to explore these barriers and motivations, and offer recommendations to promote behavior change at the community level. This paper is intended for national and local government officials and policymakers, project managers, community organizers, and campaigners who are working on or wish to work on behavior change elements to reduce plastic waste in communities.